Place Ads Where Your Prospects Search and Shop

Do you want to reach more customers and show up where they’re looking for services like yours?

Use Google Network to advertise where your potential customers go searching and shopping. Attracting new customers is the essential lifeline of any business and Google Network is a powerful network to help you reach the right audiences. Google Network has 2 types of Ads:

• Google Search Network (GSN)
• Google Display Network (GDN)

Google Search Network (GSN)

Google Search network links your adwords key-phrases with the search term customers enter in their Google search. The top 3 or 4 results displayed on top of your potential customer’s search results are PPC (Pay Per Click) text ads.

For example, searching for “training software” returns a search results page with the following Google ads placed above the result. Notice the ads are labeled with a boxed “Ad” in the second line of the posting next to the website link.

Placing PPC ads on Search Network is an effective advertising due to its nature of connecting customers with your business at the moment when they have a need.

It’s sort of like opening up the phonebook looking for a local business to help you fix a problem. And voila, you’re there to answer a need for your services.

Let’s take a couple of minutes and see how this process works.

1. You create your ad

To maximize your results from placing an ad with Google, you need to think creatively about the possible key-phrases your potential customers may enter in their Google search.

After defining your key-phrases through keyword Planner research, you write the ad copy with your key-phrases in mind. PPC ads may look easy to write but an effective ad campaign requires research, creatively, and effective copy.

Once you’ve written the ad, you set up a daily budget, complete the process, and submit your ad for Google approval. Once your ad is approved, your ad goes live.

2. Your potential customers see your ad in their Google search when your key phrases match with their search phrase

Bingo! Your ad is displayed on the top or right side of the Google results page.

3. Qualified potential customers are routed to your desired page once they click on the ad

They can be taken to a landing page, sales letter, or an opt-in page to capture info.

Google Display Network (GDN)

GDN connects you with potential customers on a variety of ad formats throughout the digital world. This is another way to show up where potential customers are searching, shopping, or reading their content online.

You can attract potential customers by using video and rich media ads on Google Display Network. Your ad will be displayed when matched with websites that offer relevant content to your target audience.

Google Network lets you select the placement, topics, and audiences for your ads. Your Display Network ads can show up on a variety of sites like YouTube, Gmail, and many other popular websites around the world.

The beauty of Google Network ads is that it gives you the opportunity to reach a very broad or a very specific audience.
Google Adwords campaigns can use both Search and Display Network or one to give your ad visibility.

These ad campaigns can target a geographical locality that works very well for a local businesse or it can have the targeting location as wide as a country.

The 3 keys to a successful ad campaign:

• Define your market
• Produce an ad that compels clicks
• Guide your potential customers to the desired funnel once they click the ad

The Google Network will help you reach your customers way more effectively because you and your message show up where your customer is mostly hanging out.

The overarching strategy should be to create ads that present your offer in a congruent, relevant, and effective way.

Did you know that once your customers start browsing or shopping for a specific product, your related Google ads start appearing on the customer’s digital space?

Takeaway: You can increase your business visibility and reach your ideal audience using Google Network. You can employ Google Search Network or Google Display Network to achieve the ideal outcome. Starting with both networks and then studying analytics will give you the data to proceed with more success. Then perhaps utilizing one will give you the more bang for your advertising dollars.